InnovaciON Lafayette — Carlos Lara
Client Lafayette
Year 2021
Role Art Director
Audience 1,000+ employees
Disciplines Infographics · Motion · UI Design

The most powerful stories
are the ones people lived themselves.

An internal communications system that turned Lafayette's culture of innovation into something visible, shareable, and worth celebrating. Real achievements, real numbers, real people.

InnovaciON Lafayette · landing page · 2021

Lafayette's teams were solving real problems. Nobody knew about it.

Lafayette had a genuine culture of innovation. Teams solving real problems, generating real results. But those achievements stayed within each team. No system to share them, celebrate the people behind them, or make innovation feel like something the whole company owned.

"When a team reduces response time from 18 days to 5, that deserves more than an internal memo. It deserves a story."

Complex results. Clear stories.

Each achievement became a visual story. Clear, creative, readable at a glance.

Innovation infographics · Reclamos VIP · Programación Estrella · Inclinación Jets

Moving the story forward.

Video as the medium to bring innovation to life. Communicating the spirit of the program and the results of the teams. Running on internal screens and social channels simultaneously.

Motion graphics · InnovaciON Lafayette brand video and innovation system showcase

A place to recognize the people who made it happen.

A dedicated space within Lafayette's corporate site where the teams behind each innovation are recognized publicly. Not just internal culture, but part of the brand itself.

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