My Role
- Art Direction
- Branding
- UI Design
- AI Creative Lead
Date
- 2023
Storyplai, an AI-powered storytelling app that transforms bedtime reading into an interactive adventure.
With Storyplai, children don’t just read, they create. They can insert their imagination, become the hero of their own fairy tales, and even choose how their stories look and sound.
As Art Director and Brand Designer, I led the creative vision from the ground up to building the brand identity, designing the UI, and pioneering early AI art direction to make story creation playful, consistent, and visually magical.
Laying the Foundations
Brand Identity → Designed the logotype, color palette, and typography.
App UI/UX → Collaborated closely with the UX designer to shape a playful, simple, and child-friendly interface.
Exploring AI Imagery
Early AI Experiments → Began working with DALL·E 2 when image generation was still raw and inconsistent.
Prompt Engineering → Researched and tested prompts to improve both quality and consistency of illustrations.
Creative Direction → Defined a visual system to align generated images with Storyplai’s identity and bedtime-story tone.
Collaboration → Worked hand-in-hand with developers and tech leads to integrate AI illustrations into the storytelling experience.
Expanding the Experience
Multi-Style Illustrations → Introduced distinct art styles (watercolor, 3D, anime, Oil painting.) so children could customize the look of their stories.
Integrated Multimedia → Added audio narration, allowing kids to listen to stories read aloud.
Product Evolution → Positioned Storyplai as a next-generation storytelling app blending creativity, education, and AI.
