Hi I am
Carlos
Lara
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I build visual systems that make brands legible, scalable, and alive.
How I work
My Process
A path that takes an idea from a spark to something real and ready to make an impact.
1.
Discover & Define
Every project begins with curiosity, as we dig into the brand’s story, audience, and context to uncover the real challenge. It’s not just about research, it’s about finding the spark that will guide everything that follows.
Brand ImmersionNarrative MappingCultural InsightsOpportunity Framing
2.
Create & Shape
Ideas take form through storytelling, visual exploration, and design direction, from defining a visual language to building consistent systems that give the brand or product its voice.
Visual IdentityArt DirectionDesign SystemsStorytelling
3.
Deliver & Elevate
Collaboration turns vision into reality. With teams and stakeholders aligned, ideas come to life with consistency, emotional impact, and the capacity to grow. Delivery is not the end, it is the foundation for evolution.
Creative GuidanceCross-team CollaborationLaunch StrategyFuture Proofing
Works
Featured projects
View Case StudyArt Direction Branding UI
Playground TV
View Case StudyArt Direction Branding UI
Storyplai
About Me
CREATING VISUAL NARRATIVES THAT BRING BRANDS TO LIFE AND MAKE THEM PART OF PEOPLE’S STORIES
Get in Touch
hi@carloslara.site
I value storytelling as the bridge between creativity and strategy. Every project is a chance to create moments of connection that inspire and endure.
Experience
Mar 2024 — Apr 2025
Art Director
Consultant at Moonbug, exploring new technologies for animation and audio production, leading a project to streamline the animation process through research and testing of emerging tools.
Aug 2021 — Dec 2023
Art Director
Led the artistic direction and transformed ideas into captivating visuals Infusing Playground TV and Storyplai with a unique and captivating essence that defined their identity and connected with audiences.
Jun 2016 — Aug 2019
Senior Designer
Led the brand direction creating a complete visual and communication system.
Apr 2012 — Feb 2015
Creative Lead & Senior Designer
Led the brand direction, designing a complete visual and communication system.
Creative direction across branding, campaigns, and digital projects.
Both roles sharpened my ability to build consistent, impactful brand experiences for clients like FOX Sports, NATGEO, KIA, and Direct TV.
Education
Aug 2004 — Jun 2007
Graphic Design
Bogota -Colombia
Jan 2015 — Dec 2015
Art Direction & Creativity
Buenos Aires -Argentina
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